Victoria's Secret Commercials

Victoria's Secret ads are always filled with near perfect women who are barely dressed and posed in sensual positions. They are obviously highly made up and the cinematography is very flashy, high energy, and sexual. They also have a very feminine, purring voice describing whatever the advertisement is for. The women obviously have to heavily diet and exercise to be in the shape they are in. These commercials are obviously very effective because Victoria's Secret seems to be the standard store for women to go to and always has a good location in malls and shopping centers.

The appeal present in these adds is sexual/affiliation. These are the kinds of ads that attract one gender and make the other want to be affiliated. These ads often lead to controversy as women are often treated like objects and standards are set way too high for the kind of shape and appearance which people have. This controversy can actually help the ads by bringing them more attention.

This commercial exemplifies this appeal because the women are only wearing underwear and are beautiful and very skinny and shapely. This ad would make women want to be like the ones in the commercial, especially when they see how men react. This commercial's sexuality always creates a strong reaction, especially when girls and boys are watching TV together, because the girl will pay attention to the guys reactions or tell him to look away. Girls may call guys perverted when they pay attention, but really the girls are jealous of the reactions the Victoria's Secret models get.