Sunday, November 21, 2010

Globalization, Glocalization, and Spider-Man

Globalization is the process of different cultures around the world becoming more similar and accessible to each other. This is mainly the result of improvements in transportation and communication technology, especially the development of the internet. This includes economic globalization, which is the increase in a globalized financial system.

Glocalization is when something that worked in another culture is tried in another. This process follows the mentality that what works should be repeated. This concept is also a driver concepts of cultural imperialism and hybridity.


An example of glocalization is when Japan created it's own Spider-Man series. Their Spider-Man was similar to the American only in looks, the origin story being completely different. This version also includes giant robots, which are apparently very popular in Japan.

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